Cote restaurant brasserie chain in uk Research Paper

Cote restaurant brasserie chain in uk - Research Paper Example 411). The CRB is a well-established restaurant chain, running different joints across the UK. The different restaurants that make the chain possess different qualities that reveal their dominance in the society. The Cote Restaurant Brasserie Chain has an efficient staff, which depicts high quality services. In addition, the chain is articulately branded through proper marketing and extensive promotion (Reid & Bojanic, 2010, p. 177). Apart from this, the joints have maintained a great exterior, with the maintenance of high levels of hygiene in all aspects (AA, 2010, p. 252). The chain has maintained a uniform style of service; service with appreciation for customers, integrity, and passion. The development of such a service has been developed through the recruitment and maintenance of a motivated workforce. Most importantly, the restaurants serve a variety of fair-priced sumptuous French meals throughout (Steves, 2014, p. 17). Like all other business entities, the UK based Cote Restaurant Brasserie Chain has different weaknesses. These weaknesses limit the development of the chain, its staff, and the achievement of all the set goals/objectives (Hayward, 2013, p. 141). For instance, that the restaurants serve French foods alone limits their customer base. Such food can only attract persons interested in having the food thus blocking a possibly larger population from being CRB customers. In addition, the chain of restaurants are found solely in the UK. As such, people from different areas across the globe interested in visiting might find it costly to do so (Reid & Bojanic, 2010, p. 177). The Cote Restaurant Brasserie Chain is faced with great opportunities that might influence further development of the chain. For instance, that the restaurants are mainly located within the UK, an exploration of the global market in the hospitality industry may